Step 2. Premium Fabric Sourcing and Branding Refinement
The original specification called for a premium blend featuring Supima cotton. When the exact material proved difficult to source through the available production network, our team identified a suitable Pima cotton blend that could deliver the required softness, flexibility, and premium feel.
The challenge was not simply to replace one fabric with another. The selected material needed to support the intended silhouettes, deliver a premium feel, and remain suitable for future bulk production.
Initial samples were produced in different fits and sizes so the client could evaluate the fabric in finished garments.
During sampling, our team identified that the original embossed logo lacked the required definition. We worked with the supplier to refine the branding application and developed an improved version with sharper detailing and better visual balance.
The revised branding was approved for the complete size set.
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